African Romance Diamond Sales

Choose the Diamond for You. Cut just for You.

In the warmth of our comfortable surroundings you can witness rough stones being cut and polished and understand the value of the age-old tradition of diamond polishing.

Our African Romance™ sales assistants are experienced and passionate about diamonds. They will advise you and give you a full tutorial on the four C’s that determine a diamond’s value: Colour, Clarity, Cut and Carat. They will then explain our very own 5th C: Confidence. Their expert opinion will help you decide on the diamond that is just for you and for your budget.

Certified Diamonds can be purchased loose or set in exquisite jewellery while you wait. Our prices for such quality and style are unmatched anywhere in the world.

Our team will speak to you in 10 different languages, including six African Languages, English, French, Mandarin or Cantonese.